John Frieda Frizz-Ease Hair Serum Original Formula won the Hall of Fame award in Allure’s Best of Beauty 2011, with 12 previous awards.
| Health concerns of ingredients | |
|---|---|
| About the ratings |  |
| Overall Hazard |  |
| Cancer |  |
| Developmental & reproductive toxicity | |
| Allergies & immunotoxicity |  |
| Use restrictions |  |
| Other HIGH concerns: Endocrine disruption, Persistence and bioaccumulation, Miscellaneous, Biochemical or cellular level changes | |
| Other MODERATE concerns: Neurotoxicity, Organ system toxicity (non-reproductive) | |
| Other LOW concerns: Ecotoxicology, Data gaps, Enhanced skin absorption | |
Ingredients
Cyclopentasiloxane, dimethiconol, ethylhexyl methoxycinnamate, mineral oil, hydrolyzed silk, fragrance
For more information about the health concerns of ingredients in this product, go to the EWG’s Cosmetics Database Report for John Frieda Frizz-Ease Hair Serum Original Formula.
Manufacturer’s Suggested Retail Price: $8.99 USD
Manufacturer’s description: Blocks frizz.
Instantly and dramatically transforms dry, frizzy, or chemically-treated hair into incredibly smooth, glossy hair.
An exceptional blend of silicones immediately smooths texture while delivering a layer of crystal-clear gloss for perfectly polished, frizz-resistant styles.
Repels humidity to help prevent weather-related frizz.
Contains a UV filter.
from: http://www.johnfrieda.com/en-US/ProductDetail/Hair-Care/Frizz-Ease/Hair-Serum-Original-Formula
Here is the Allure Best of Beauty Review for Hall of Fame Winner – John Frieda Frizz-Ease Hair Serum Original Formula:
In the early 1990s, glam gave way to grunge, Clinton supplanted Bush, and blowouts replaced big hair, ushering in a need for frizz control. “At the time, there were hundreds of products for adding body, but not one to tame frizz,” says British hairstylist John Frieda. “Most people tried to contain their hair with gel simply because that’s all they had, but it left them sticky.” Working with a chemist and his business partner, a fuzzy-haired woman named Gail Federici, Frieda developed a silicone-based serum specifically to prevent frizz. “The very first formula our chemist delivered was spot-on,” Frieda recalls. “We tested it on Gail and were blown away. So I gave samples to the stylists in my London salon, and soon we had customers trying to bribe us for our little bottles.” The serum instantly turned even fried hair glossy and smooth “by forming a light, humidity-proof sheath around each strand that held the cuti cle flat, so it couldn’t raise up and look fuzzy or dull,” says Joseph Cincotta, a cosmetic chemist who has worked at John Frieda in the past. Since it had the potential to leave hair looking lank and dirty if misused—applying it to soaking-wet hair is key—Frieda and Federici appeared on morning talk shows and visited drugstores and malls around the country to teach women how to use it. “This got the word out,” says Cincotta, “and made Frizz-Ease a phenomenon”—and poufy hair a thing of the past.
WHAT IT IS:
A smoothing serum for frizz-prone hair
WHAT IT DOES:
Adds shine, reduces frizz, and blocks UV rays
KEY INGREDIENTS:
Dimethiconol (smooths and adds shine); seaweed extract (smooths); ethylhexyl methoxycinnamate (UV filter)
HOW IT FEELS/SMELLS/LOOKS:
It’s a slippery, slightly viscous liquid with a fruity-floral scent
WHY WE LIKE IT:
“This serum never disappoints. It delivers intense shine and makes damaged hair appear healthier. I like to apply it to wet hair and let hair air-dry for a natural look that’s just a little polished,” says hairstylist Serge Normant.
AWARDS:
Best of Beauty 2006 and 2005; Best of Beauty Hall of Fame 2011; Readers’ Choice 2011, 2010, 2009, 2007, 2004, and 2003
Check out more Makeup Magazine Reviews of the year’s Hall of Fame Products from Allure’s Best of Beauty 2011
A post from: Makeup Magazine
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